For the first time, Facebook's active subscribers have fallen, and share prices have fallen..
For the first time in Facebook's 18-year history, the number of daily active subscribers has decreased. As of last December, the number of active users of Facebook in the last quarter was 1929 million. This number was 193 crore in the previous quarter.
Shares of Meta Platforms, Facebook's parent company, fell more than 20 percent at the end of last Wednesday. Meta made a weaker-than-expected prediction, citing changes in privacy policies on Apple devices and growing competition from rival platforms such as TickTock. After that the share price goes down.
According to Meta, Apple's operating system is in trouble because of changes in personal privacy requirements. As a result, advertisers are now having difficulty delivering ads to their potential customers on Facebook and Instagram and analyzing related information. He also mentioned other macroeconomic issues, including disruption in the meta-supply chain.
Meta added that they are facing more competition from Tiktok and YouTube. Facebook users are now leaning more towards short video 'reels', but the amount of revenue from them is relatively low. As a result, they fear that overall income growth may slow down.
Facebook showed 291 crore monthly active subscribers in the fourth quarter of the year. There was no change in the number of active subscribers in the previous quarter. In other words, the company is suffering from stagnation in terms of active customers.
As the share price fell, the market value of the meter fell instantly to 200 billion (approximately Rs. 18 lakh 20 thousand crore). Social media like Twitter, Snapchat and Pinterest also lost about 15 billion.
Shares of Alphabet Inc., Google's parent company, also fell 2 percent. Interestingly, two days ago, the company announced a record amount of revenue last quarter.
Facebook's position after Google in digital advertising.
Mete's chief financial officer Dave Weiner told analysts in a conference call that the impact of the change in Apple's privacy terms could be equivalent to about ১০ 10 billion across 2022.
With changes to Apple's operating system, users of the iPhone, iPad and other Apple devices will now be able to block apps from analyzing their online activities. Social media displays relevant ads by collecting information from the device to analyze consumer preferences and online activities. This change in Apple's privacy policy has made it more difficult for advertisers to gather accurate information. It can even affect the process of creating new products and gaining an idea of the market.
Meta first-quarter revenue forecast was between 28 billion and 29 billion. According to IBES (Institutional Brokers Estimate System) data provided by data review firm Refinitive, analysts were expecting 30.15 billion.
Analyst Debra Aho Williamson says there are definitely bigger hurdles ahead for the meter, especially in terms of advertising revenue.
Specifically, they need to be proactive in competing with Tiktok and adapting to changes in Apple's operating system, Debra said.
According to Refinitive, Meter's revenue for the fourth quarter was 33.6 billion, up from 26.06 billion a year ago. Analysts had estimated that the revenue from advertising would be 33.4 billion.
Mark Zuckerberg, CEO of the company, said in announcing the earnings, “We have achieved growth in a number of key sectors, such as real estate, commerce and virtual reality, which is very promising. We will continue to invest in these and other sectors in 2022, and will continue to build metavars. "
Facebook, one of the world's leading technology companies, changed its name to 'Meta' in October 2021, in line with its commitment to Metavers. According to them, Metavers will be the successor of mobile internet.
However, this name change only applies to their parent organization, the social media 'Facebook' has not changed.
The meter rebranding process is still ongoing. Allegations of systematic obstruction of competitors' business, poor management of harmful and misleading content on Facebook and Instagram have already been leveled against them from various quarters.
All in all, Meta or, Facebook's day of uninterrupted growth is no more.
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